
Will aesthetics ever catch up to technology?
Sometimes it can be frustrating to handle our new way of having visual experiences. They are right in your face, in the palm of your hand, sometimes in 3D and constantly in motion. Yet there are so many conflicting views and disagreements about how it should all be organized, presented, digested. And its all happened so fast, the development of technology that is, it will take some time for the aesthetics of technology to catch up. The general public craves comfortable, recognizable, interim solutions and so does business. But luckily for humanity there is always throughout history a rare few who see through the noise that acts as a cushion filler for uncomfortable moments. There always have been a rare few who stop and listen to the universe and communicate the sublime. The web is a bit of a mess. But we will get there. We always do. As soon as there is a new school of art directors born looking at flat screens who think deeply about how visual information will most elegantly organize itself in our hand held future. W. Somerset Maugham from The Moon and Sixpence.

